Roofing Company Colorado Springs can use various marketing strategies to help potential customers. They can try business cards, social media, and branded email blasts.
A good roofing company should have a website. However, they should not reroute the homeowner to a free Google site page. Instead, the contractor should have multiple online sources that Google recognizes to display.
The roof is one of the most important home improvement projects a homeowner will undertake, and it should be made from high-quality materials to ensure it protects the family from the elements. There are many roofing materials to choose from, including asphalt shingles, wood shakes, clay tile, concrete tiles, and slate. Choosing the right materials is critical to the longevity of your roof and can help prevent problems like mold and rot in the future.
The most common roofing material is asphalt shingle. These shingles are available in a wide variety of colors, shapes and sizes to suit any taste. They are a great choice for most homes and can last up to 40 years with proper maintenance. Wood shingle and shakes are another option for homeowners looking to add character to their home. These roofs are long-lasting and provide a natural insulator, but require more regular maintenance than other types of roofing materials.
Low-slope roofing materials are designed to be installed on roofs with a slope of 2:12 or less. These include single-membrane systems such as EPDM and PVC, as well as membranes that are fused together at the seams to form a continuous surface. Metal roofing is also suitable for low-slope roofs, and may be chosen for its durability or energy efficiency. Slate is an alternative roofing material, but can be quite expensive and requires specialized knowledge for installation.
A successful roofing company requires both quality workmanship and the right tools to perform the job. Creating a list of the necessary roofing materials is an essential first step in starting a new business, and will help you to plan your budget accordingly. You will need to consider both hard costs like materials and labor, as well as soft costs like advertising and office supplies. The roofing industry is highly competitive, and you will need to make a strong investment in order to compete successfully with other companies. The best way to promote your roofing company is through word of mouth, and you can start by sending out promotional materials such as postcards, flyers and door hangers.
Licensing
Most states require a license for roofing contractors to work on residential properties. The licensing process may involve a fee and the submission of documentation, including proof of liability insurance, worker’s compensation insurance, a surety bond, and business registration documents. In addition, a roofing company must obtain a certificate of compliance for any asbestos abatement work that it does on a property.
There are two roofing contractor licenses available: limited and unlimited. The limited license is for contractors working only on residential properties with eight units or less. The unlimited license is for contractors who work on residential, commercial, and industrial properties. Both types of licenses require passing a trade exam, completing pre-licensing coursework, and providing a criminal background check.
Before starting a roofing company, you should also decide whether to form an LLC or a PLLC. The choice is largely dependent on the type of structure your local jurisdiction prefers for its businesses. You should consider registering your business name with the government to avoid being fined by local authorities. Also, if you operate under a name that is not your legal name, you may need to file paperwork for a fictitious business name.
When starting a roofing company, you need to choose a name that is catchy and memorable. This will help potential customers find you on the web and in print. You should also pick a logo and color scheme that reflect your company’s image. This can help you stand out from your competitors.
Choosing a roofing contractor is a serious decision, and you should always hire someone with experience. A contractor with years of experience is likely to be more reliable and will charge a fair price for their services. You should also look at online reviews and ask about previous projects. A reputable roofing company will have multiple online sources that Google recognizes.
Many new entrepreneurs are concerned about the licensing procedures for a roofing company, but these processes can be simpler than they seem. The business community can point you to accountants and lawyers who specialize in small businesses and are willing to offer advice. In addition to the general insurance coverage required by all states, you should consider obtaining workers’ compensation and liability insurance to protect your company from lawsuits. You can also purchase a surety bond to guarantee the quality of your work.
Insurance
As a roofing contractor, you’ll need certain insurance policies and coverages to ensure that your company can continue operating in the event of an accident. These policies can include commercial general liability, workers’ compensation, and error and omissions. These policies can cover the cost of legal fees, medical expenses, and property damage. They also cover any damages incurred due to your mistakes or poor advice. If you’re unsure which type of policy to get, ask your broker for help.
Almost all roofing companies will need a workers’ compensation policy. This type of policy will pay your employees’ medical costs and disability benefits if they are injured in a workplace accident. Most states require this coverage for all employers. However, the specific rules vary from state to state. Some states offer workers’ comp insurance to independent contractors while others only provide it to employees of large firms.
Workplace accidents can happen at any time. Even when roofers follow all the safety rules, there’s always a chance that one of them may suffer from a wound while on the job. While these wounds are rare, they can be costly for the homeowner and the contractor. In such cases, homeowners will prefer to hire a roofing company that offers workers’ compensation.
Roofing worksites can be messy, and it’s hard to keep ladders, tools, shingles, and other debris organized. This can lead to third-party injuries, for example, if someone trips over a tool or debris on the worksite. Your commercial general liability policy will protect you against such claims and cover the related medical expenses and legal fees.
If you need to transport equipment or supplies between job sites, you should consider buying New York commercial auto insurance. This type of small business insurance covers vehicles that are owned by your roofing company and used for business purposes. Personal auto insurance typically won’t cover these vehicles, so you need a separate policy to make sure your business is protected in case of an accident. You should also consider purchasing a builder’s risk insurance to protect your ongoing construction projects against property damage from weather, fire, theft, and vandalism.
Customer Service
Running a roofing company involves more than just repairing roofs. Small business owners also wear the hats of chief brand officer, and customer service is one of the biggest parts of creating an effective brand. Word of mouth is still a valuable marketing tool, and asking happy customers to give online reviews can help potential new clients feel confident in choosing your business for their next roofing project.
Other traditional marketing methods include door-to-door salesmanship, pamphlets and fliers. Many companies also use digital marketing platforms like Google search and local services ads to target specific neighborhoods. Using local business directories can help bring in business from nearby homeowners, too.
When choosing a roofing company, look for multiple online sources that recognize them as legitimate. If you have any problems with their work in the future, you can report them to the appropriate authorities. Using roofing software that saves notes in a cloud-based system is another great way to track your customer communication. This makes it easier to follow up with customers when the time comes.